Terms of Service

1. Who these terms are with

These terms govern services provided by OptimaCX, operated by Real Talk Media Group ("we", "us"). By purchasing a package or signing a partnership agreement you agree to them. Where a signed agreement differs from these terms, the signed agreement takes precedence.

2. What we provide

Depending on the package purchased, services may include menu audits and redesign, guest experience audits, staff training documentation and sessions, and ongoing optimisation. The specific inclusions for each package are set out on our pricing page and confirmed in your agreement.

Deliverables are prepared for your property only. We retain ownership of our underlying frameworks, methods and templates; you receive a perpetual licence to use the specific menus, scripts and documentation we produce for you, including after the partnership ends.

3. Term and fees

• Partnerships run for an initial term of 12 months.
• An onboarding fee is payable at the start, followed by the monthly fee for your package and region.
• Fees are quoted in euros and billed monthly in advance via Stripe.
• After the initial term the partnership continues month to month and either party may end it with 30 days' written notice.
• Prices for your property will not change during the initial term.

4. The onboarding guarantee

If our onboarding audit does not identify at least three times your annual fee in annualised revenue opportunity, you may end the partnership within 30 days of receiving that audit. We will refund the onboarding fee in full and you keep the audit and its findings. To rely on this, tell us in writing within those 30 days. This guarantee covers the opportunity we identify — it is not a guarantee of realised revenue, which depends on implementation at your property.

5. What we each do

We will deliver the services in your package to a professional standard, keep your commercial information confidential, and report progress against the baseline agreed during onboarding.

You will provide the menus, operational information and sales data we need, give us a named contact who can approve changes, and provide reasonable access to the property for any scheduled on-site work. Results depend materially on implementing the recommendations, which is your responsibility.

6. Results and liability

Uplift figures published on this site and in our materials are typical ranges and projections, not promises of a specific outcome for your property. Actual results depend on implementation, market conditions, seasonality and occupancy. Except for the refund described in section 4, and to the extent permitted by law, our total liability in connection with the services is limited to the fees you paid in the 12 months preceding the claim. Nothing here limits liability for fraud, death or personal injury caused by negligence, or anything else that cannot be limited by law.

7. Confidentiality

Each party will keep the other's confidential information confidential. We will not identify you as a client or publish results from your property without your written permission.

8. Cancellation and non-payment

Either party may end the partnership immediately if the other commits a material breach that is not remedied within 30 days of written notice. If fees remain unpaid for more than 30 days we may suspend services until payment is made. Fees already paid for a period during which services were delivered are non-refundable, except under section 4.

9. Changes to these terms

We may update these terms for new customers at any time. Changes do not affect a partnership already under way during its initial term.