FAQ
The questions we actually get asked
Mostly about the contract. Fair enough — here are straight answers.
Why is it a 12-month commitment?+
Menu changes need a full seasonal cycle to prove themselves, and staff habits take more than a quarter to stick. A three-month engagement would show you a redesigned menu and nothing about whether it moved the numbers. The 12 months is what makes the measurement meaningful — and it's why we take the risk on the front end with the onboarding guarantee rather than locking you in blind.
What happens if the audit finds nothing worth acting on?+
If our onboarding audit does not identify at least 3× your annual fee in annualised revenue opportunity, we refund the onboarding fee and you walk away keeping the audit. On a property that fits our profile — 50 to 300 rooms, a restaurant plus pool or beach service, 30+ covers a day — we have not struggled to clear that bar.
Do you guarantee the revenue uplift itself?+
No, and you should be sceptical of anyone who does. Whether revenue actually moves depends on the new menus being printed, the scripts being used and the team being held to it — all of which happen on your side. What we guarantee is the opportunity we find, because that part is entirely our job. We then track the uplift with you quarterly against a baseline we set together.
How do you increase revenue without raising prices?+
Three levers. Menu engineering changes what guests notice and order — layout, anchor dishes, pricing architecture, descriptions — so the mix shifts toward higher-margin items at the same prices. Guest experience work closes the gaps where spend was possible and nothing captured it, like a pool with no menu or a spa nobody mentions at check-in. Staff training turns order-takers into people who can make a natural recommendation. None of it requires charging your guests more.
Who actually carries out the on-site audit?+
A trained assessor briefed against our framework, staying as an ordinary guest so the experience they document is the one your guests get. The analysis, menu work and training design are done by us directly, using the same method on every property.
What do you need from us to get started?+
Your current menus, a rough sense of covers and average spend, and one person on your side who can approve changes. Onboarding runs about four weeks: kickoff and menu collection, audit and redesign, then delivery with training documentation.
How is the uplift measured?+
We set a baseline during onboarding from your existing POS data — average order value, covers, attachment rates by outlet. Everything after that is measured against it. If your POS reporting is thin we will tell you during onboarding rather than discovering it six months in.
Why is pricing different by region?+
Cost of delivery and market rates genuinely differ. A property in Thailand and one in the Maldives require different travel commitments and sit in different markets, so the same package is priced accordingly. All seven tiers are published on the pricing page — there is no negotiated rate you are missing out on.
Is this just mystery shopping?+
No. Mystery shopping scores service quality and hands you a report. We score revenue leakage — where a guest could have spent and didn't — and then do the work to fix it: the menu redesign, the scripts, the training, the follow-up. Measurement is the first step, not the deliverable.
Do you work with properties outside your listed regions?+
Often, yes. The seven tiers cover where most of our clients are, but if your property is somewhere else, get in touch and we will quote against the closest comparable tier.
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