Stop Leaving Money
On The Table

Your guests want to spend more. You just aren't making it easy enough.

+0%
Avg Revenue Uplift
298
Point CX Framework
15x
Typical ROI

Hotels obsess over occupancy while the real revenue walks past untapped menus, missed upsells, and undertrained staff.

You're leaving tens of thousands on the table every month because simple things aren't optimized to help guests spend money.

The occupancy trap

Fight for 5% more bookings. Slash rates to fill rooms. Spend thousands on marketing. Maybe make an extra €10,000 this month.

The revenue reality

Same guests. Same rooms. Optimize the menu, train your staff to upsell naturally, fix the guest journey. Make an extra €30,000 this month.

Why fight for new guests when the ones already in your hotel want to spend more?

We fix that with menu psychology, guest experience audits, and staff training that sells.

Our Services

Three Ways We Multiply Your Revenue

Each service is designed to work alone or together as a complete revenue transformation system.

01

Menu Psychology

Revenue-Engineered Menus

We redesign your menus using behavioral psychology and visual hierarchy to guide guests toward higher-margin items naturally.

Learn more
+15-25%
F&B Revenue Increase
Strategic item placement & pricing
Visual design that sells
Psychology-driven descriptions
Seasonal optimization strategy
02

CX Audits

298-Point Guest Journey Analysis

Our experts walk your property as guests, identifying every missed revenue opportunity and friction point in the experience.

Learn more
298
Touchpoints Analyzed
On-site mystery guest audit
Revenue leak identification
Competitor benchmarking
Prioritized action plan
03

Staff Training

Teams That Sell Naturally

Transform your front-line staff into confident revenue drivers who upsell without feeling pushy or salesy.

Learn more
3x
Upsell Conversion Rate
Natural upselling techniques
Guest psychology training
Role-specific playbooks
Ongoing coaching support

The Method

Every Moment Is Either Revenue or Waste

From check-in to check-out, your guests pass dozens of revenue opportunities. Most hotels capture maybe 20% of them. We engineer the other 80%.

The Guest Revenue Journey

Every touchpoint is an opportunity. Watch the money stack up.

Check-in
Welcome drink upsell
+€8 per guest
Room
In-room dining menu placement
+€25 avg order
Pool
Cabana & premium service
+€45 per family
Restaurant
Appetizer & wine pairing
+€18 per table
Spa
Treatment upgrade suggestion
+€35 per booking
Check-out
Late checkout & return offer
+€50 + loyalty
Per guest potential:+€181extra revenue

Psychology-Driven Design

Every menu, sign, and touchpoint engineered using behavioral science to guide natural spending.

47%
of purchase decisions are subconscious

Speed to Revenue

No 6-month consulting projects. See measurable revenue impact within weeks, not quarters.

2-4
weeks to first results

Compounding Returns

Once optimized, every guest that walks through your door generates more revenue. Forever.

15x
typical ROI on investment
"When these touchpoints work together, you're not pushing sales. You're guiding guests through experiences they already want."

The result: happier guests, higher spend, and stronger margins on everything you already offer.

OptimaCX

We Don't Mystery Shop.
We Maximize Revenue.

There's a reason the world's leading hotels trust us with their bottom line.

Not This
Mystery shopping reports that collect dust
Generic hospitality consulting
Months of "discovery" before action
Recommendations without revenue projections
This Instead
Actionable changes with projected ROI
Psychology-driven revenue engineering
Implementation within weeks
Every touchpoint tied to dollars
01

Revenue-First, Not Feedback-First

Traditional consultants give you reports. We give you money. Every recommendation is tied to a specific dollar amount you're leaving on the table.

02

Behavioral Science, Not Guesswork

We don't "think" your menu could be better. We know exactly which psychological triggers drive spending and engineer them into every touchpoint.

03

Results in Weeks, Not Quarters

No 6-month discovery phases. No endless meetings. We move fast because your revenue can't wait.

04

Global Reach, Local Execution

Trained auditors in every major hospitality market. We don't fly in consultants who don't understand your culture.

Stop paying for advice. Start paying for results.

Investment

Choose Your Revenue Level

Every package pays for itself within weeks. The only question is how fast you want to grow.

Spain, Portugal, Greece, Italy, Croatia

Menu Mastery

Remote menu optimization with quarterly updates and ongoing support

449/month

+ €749 one-time onboarding

Initial remote menu audit
Full menu redesign (print + QR)
Staff training docs & scripts
Quarterly menu tweaks & updates
Monthly performance check-ins (remote)

12-month partnership · Remote only

Most Popular
Growth

Menu optimization plus on-site CX audits for maximum revenue impact

799/month

+ €1,149 one-time onboarding

Everything in Menu Mastery
2x on-site CX audits per year
Seasonal menu strategy sessions
Staff training refresh (quarterly)
Guest experience recommendations

12-month partnership · 2 visits/year

Premium Partnership

Full-service optimization with quarterly visits and dedicated support

1,299/month

+ €1,499 one-time onboarding

Everything in Growth
4x quarterly on-site visits
Full CX audit each visit
Local staff training sessions
Priority support & consulting

12-month partnership · Quarterly

Not sure which package fits your property?

We'll analyze your property and recommend the right fit. No obligation.

OptimaCX

Ready to Stop Leaving
Money on the Table?

Book a free strategy call. We'll show you exactly how much revenue you're missing and how to capture it.

30 minutes · No obligation · We'll analyze your property live

25-40%
Revenue Increase
2-4 weeks
To First Results
15x
Typical ROI